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piovan.com a single, future-ready site designed to accommodate the rapid changes of the PiovanGroup

Developed in the autumn of 2022, the new piovan.com website was designed to follow the ongoing transformations, take up the legacy of the past and include the future developments of the company. The focuses that guided its design are: a simple structure that favours navigation and search; a wealth of content that aids indexing by search engines. Piovan.com will also incorporate financial information for investor relations, thus replacing the previous piovangroup.com.

In the last decade, the PiovanGroup has tripled its turnover, doubled the number of employees and listed its shares on the Italian stock exchange, as well as consolidated its leading position in the global market for plastic processing automation systems and entered the food sector.

In this context is the realisation of the new website, which has engaged the entire marketing department and industry experts.
The navigation is intuitive and particularly functional, organised according to three main criteria:

• The immediate usability of the Group's entire offering, bringing together the sites of the individual companies - hitherto divided - in one virtual place.
• Access to the Group's solutions according to different perspectives, such as market - plastic, food and industrial refrigeration - , sector - including PET preforms, film and fibre - and product type.
• Increased richness of textual content of the pages and explanatory images correctly indicated to provide comprehensive information and intercept queries from search engines.

Particular efforts were devoted to the communication of the Group's ESG philosophy and the rapid availability of key information such as the Sustainability Report.